The best marketing advice I can give you!
As a business or brand, you want to focus and invest in advertising and clever marketing or even on the hot new social media campaigns. That is fine but you are missing one of the best investments you can make for your business and that is investing into your employees.
You can spend countless dollars on marketing and marketing materials but if you do not have good employees then these efforts are pretty much going to waste. The more you invest into your employees the higher the output and quality of service you will get out of them. Then you will see those marketing efforts truly flourish!
You cannot expect an employee that has been working for your business that has not been shown any love (by love I mean raises, growth in the company, chances for professional development) to go to bat for you and tell people about your business. What you will get is a disgruntled employee who will do nothing more than talk bad about the business. You do not have to show employee’s monetary “love” to invest into them. Recognition of efforts and talent and even a “thank you for being such a great employee” goes a long way.
When you have happy employees, they will be enthusiastic and creative and service will improve and you will see a much great ROI (Return On Investment) than any marketing effort with unhappy employees. If you foster employee growth and happiness you will in turn create a culture of creative’s and that is worth your dollar!